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Mojang's putting its blocky foot down when it comes to brands and Minecraft. In an open letter to the neighborhood on its site, Owen Hill, the company's director of artistic communications, laid out new guidelines specifically directed at companies, ad agencies and every other non-gamer entities seeking to capitalize on Minecraft's huge consumer group.For an concept of just how huge that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Computer version had over one hundred million registered customers. It's understandable that a pool of customers that large would prove a tempting lure for brands that want to market their wholly unrelated wares to the community. But no extra -- in keeping with the brand new building promotion pointers, it's now not permissible to construct servers or maps to "promote unrelated merchandise in playable form." So what does that translate to? Nicely, you possibly can say goodbye to awkward promotions like the enormous, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its film of the same title. MINECRAFT BEDWARS SERVERS All that stated, if you're a mega fan and you do these kinds of things on your own time and dime, effectively, that's just high quality by Mojang.
