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An audit of SEO is a comprehensive examination of the current SEO (SEO) practices. The primary goal the purpose of an SEO audit is ensure that you are optimizing your pages so that they improve your rank with search engines such as Google, MSN and Yahoo. Search engine optimization is basically an effort to improve the quality and quantity of website traffic for the site or web page in the search engines. SEO will target paid and free traffic , rather than organic traffic that is obtained through advertising. business seo service For every local business, the goal for SEO is to improve your visibility in the ranking of the various search engines. Since local businesses depend on people who search for services or products an SEO audit is essential to understand what terms are used by consumers when they are searching for your service or product. Keywords and key areas could be the subject of an audit. The key areas could include locations, types of services or product or any combination of the two. Other areas that are identified during the audit include backlinks, content, and links. Apart from these factors, audits are also able to consider the competition in your local region and demographics, copy on your website and any other variables that can affect your local ranking on Google. quality seo services An SEO audit is very effective in identifying areas of improvements to your current SEO practices and can provide you with insight into the way that people search for details on the Internet. The report of the audit can be used to determine if changes to your existing SEO methods are needed. Some of the factors considered during an audit include changing algorithms for search, analyzing user experiences, analyzing competitor websites and reviewing websites of competitors that have been through the audit, analyzing traffic sources, looking at competitor websites and determining the strategies, techniques and tools most effective in achieving the top search results.